Kate Carroll de Gutes

Vice President, Content Strategy And Editorial at Racepoint Global

Kate Carroll de Gutes has over 20 years of experience in content strategy, writing, and communication. Kate is currently serving as the Vice President of Content Strategy and Editorial at Racepoint Global since March 2022. Prior to this, they worked at IBM from January 2020 to March 2022 as a Senior Content Writer, responsible for creating engaging content for the business operations section of ibm.com.

From June 1997 to March 2022, Kate was the President of RiverComm Communications, where they developed content and market strategies for various Fortune 100 companies and emerging startups, including Accenture, Adidas, IBM, Intel, Microsoft, Nike, and many more.

During their tenure at IBM from 2004 to 2018, they held multiple roles such as Agile Content Strategist, Senior Content Developer, Content Strategist, and Senior Writer. Kate contributed to the IT infrastructure section of ibm.com and worked on various content projects for IBM's different groups and services.

Kate also worked at Intel as a Writer in the Channel Marketing department from December 2002 to February 2004. Kate created content for the Intel Inside Program and developed advertising creation guidelines for resellers.

Before that, they worked as a Writer at FleishmanHillard and Upstart Communications, where they created content for clients in the technology industry.

Overall, Kate Carroll de Gutes has a diverse background in content strategy, writing, and communication, with a particular expertise in the technology sector.

Kate Carroll de Gutes holds an MFA in Writing from Pacific Lutheran University, which they obtained from 2007 to 2010. Prior to that, they earned a BA in Professional Writing from the University of Puget Sound, graduating between 1983 and 1987. In addition to their degrees, they have obtained certifications such as the IBM Originals Content Creation Model, the Enterprise Design Thinking Practitioner, and the IBM Agile Explorer.

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Timeline

  • Vice President, Content Strategy And Editorial

    March, 2022 - present

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