Rack Attack
Alexander Welbers has a diverse work experience spanning various industries. Alexander is currently the Chief Executive Officer and Board Member at Rack Attack Products Ltd., a premier retailer of vehicle rack solutions in North America. Prior to that, they worked as a Partner at Oak3s || Smart Social Selling, where they provided B2B digital business development and sales transformation services. Alexander also served as the Chief Operating Officer - COO in Asia Pacific (APAC) for INTERSPORT International and held multiple roles within the company, including Head of Business Development for global markets. Additionally, they worked as a Project Manager for UEFA Events and FIFA, managing projects for major sporting events. In the early stages of their career, they served as the Executive Assistant to the CEO and later as a Project Manager for E-Commerce at Karstadt Sports GmbH.
Alexander Welbers attended Städtisches Stiftsgymnasium Xanten, Germany from 1987 to 1996 and obtained their Abitur. Alexander then went on to attend the Baden-Wuerttemberg Cooperative State University (DHBW) from 1996 to 2000, where they earned a Master's degree in International Business School.
Rack Attack
We’re your local adventure experts — helping you expand your vehicle’s potential, creating more space for friends and family, peace-of-mind protection for your prized gear and bigger possibilities for your next weekend escape or road trip with no return date. Whether you’re answering a spontaneous call to the wild or carefully plotting a crosscountry journey—we ensure you find the right fit for your vehicle and activity, install it on the spot or ship it out same-day, then set you up with care and maintenance resources so it’s Reliable For Life.Our team of seasoned Gear Guides help you navigate the entire process, so you can enjoy the journey as much as the destination. For over 25 years, we’ve been trusted by explorers at every experience level, in adventure hubs across North America. We don’t just know our stuff—we live and breathe it. Our expert-vetted range of racks, bars, boxes and overland spans every outdoor activity and niche need.Rack up. Head out. Explore more.