Jeff Grayson

Jeff Grayson is an accomplished technology executive currently serving as Chief Technology Officer at Radiance Holdings, LLC and Highland Digital. With extensive experience in various leadership roles, Jeff has driven digital strategy and technological advancement for prominent brands such as Orangetheory Fitness and Alterra Mountain Company. Their tenure at Equinox saw significant growth from $75M to $1B, where Jeff established a comprehensive technology vision. Jeff's earlier roles include key contributions at Xanterra Travel Collection and Referral Networks, where Jeff optimized e-commerce strategies and developed SaaS platforms. Jeff holds a BA in International Relations from the University of Pennsylvania, an MS in Computer and Information Systems from New York University, and a Data Science Certificate from Johns Hopkins University.