Miguel Molina Alén

Miguel Molina Alén is an experienced professional in digital marketing and conversion rate optimization, currently serving as the Director of CRO & Personalization at Radisson Hotel Group since January 2018, where responsibilities include implementing CRO strategies, overseeing digital asset performance, and developing cross-functional testing and personalization roadmaps. Previously, Miguel held the positions of CRO & Analytics Manager, Digital Marketing Analyst at Accenture, Web Analyst at NH Hoteles, and Ecommerce Manager at Sexyme.ie, cultivating expertise in data analysis, online sales optimization, and digital marketing strategies. Miguel holds a Bachelor’s degree in Psychology from Universidad de Santiago de Compostela and a Master's in Digital Marketing and Communication from Escuela de negocios Novacaixagalicia.