Aimee Farrell

Aimee Farrell is a seasoned professional in merchandising with extensive experience in the fashion retail sector. Currently serving as a Senior Merchandiser at Radley since August 2025, Aimee previously held the role of Senior Merchandiser - Trading at AllSaints from November 2023 to August 2025. Aimee's career at ASOS.com spanned from October 2017 to November 2023, where responsibilities included Merchandiser for WW Outlet Clothing and Outlet Accessories, as well as positions as Junior Merchandiser for Nike Brands and Assistant Merchandiser. Prior roles include Assistant Merchandiser and Merchandise Admin Assistant at TOPSHOP TOPMAN from January 2015 to August 2017, and Supply Chain Coordinator at Mack from October 2013 to January 2015. Aimee Farrell obtained a Bachelor of Arts (BA) Upper Second Class in Drama and Dramatics/Theatre Arts from the University of Birmingham between 2009 and 2012.