Lara-Joy Balzer

Lara-Joy Balzer currently serves as the Marketing Manager for RAEN Europe, a position held since September 2018, and previously worked as a Marketing Coordinator and Professional Freelancer. In addition to key roles at RAEN, Lara-Joy Balzer operates as an Independent Entrepreneur and has contributed as a Professional Freelancer at Wilco GmbH and northwise GmbH. From April 2022 to September 2023, Lara-Joy Balzer served as a Social Media Consultant at LUTZ & GRUB AG, where the work included a Master Thesis. Earlier experience includes an internship with BMW Group in June 2015 focused on marketing and after-sales in the motorcycle division. Education includes a Master of Arts in Business Administration with a specialization in Social Media and Online Marketing from Hochschule für angewandtes Management and a Bachelor of Arts in Fashion Management and Global Brands from the same institution. The educational journey began with the completion of the International Baccalaureate at Bavarian International School gAG.