Emily Carlson

Emily Carlson has a diverse range of work experience in the field of media planning and management. Emily is currently employed as a Director of Media Planning at Rain the Growth Agency since December 2022. Prior to this, they worked as a Faculty member in the Strategic Communication M.A. Program at the Hubbard School of Journalism and Mass Communication - University of Minnesota starting from August 2021.

From July 2021 to December 2022, Emily served as a Manager of Media Strategy at Bright Health, where they developed paid media campaign strategies, monitored and optimized media channels, and collaborated with the creative team.

Before that, they worked at Martin Williams Advertising as an Associate Media Director from November 2019 to July 2021, and as a Media Supervisor from March 2018 to October 2019.

Emily also gained valuable experience at Cuneo Advertising, where they held various roles. As an Account Supervisor from July 2016 to February 2018, they executed marketing campaigns, provided strategic recommendations, and analyzed campaign performance for automotive, retail, and real estate clients. As a Media Supervisor from June 2012 to June 2016, they managed a team of Media Planners and Buyers, facilitated media strategy, and counseled clients on campaign components. Additionally, they worked as a Media Planner/Buyer from November 2010 to June 2012, developing and recommending strategic media campaigns for clients in various industries.

Earlier in their career, Emily worked as a Marketing Manager for the Minnesota Wild from January 2006 to July 2010, where they managed advertising media, created promotional content, and prepared budgets. Emily also worked as a Marketing Manager for the Minnesota Swarm from January 2006 to May 2009, overseeing advertising media and increasing ticket sales through promotional activities.

Emily's career began as an Assistant Media Planner at Haworth Marketing & Media from June 2004 to January 2006, and as a Media Coordinator at Cuneo Advertising from June 2003 to June 2004.

Overall, Emily Carlson has demonstrated their expertise in media planning, strategy development, campaign management, and leadership roles throughout their career in a variety of industries and organizations.

Emily Carlson attended Totino-Grace from 1995 to 1999, but did not obtain a degree or specify a field of study during that time. From 1999 to 2003, they studied at the University of St. Thomas and earned a Bachelor of Arts degree in Advertising. Additionally, in July 2011, Emily obtained a certification called "Arbitron's PPM Passport Program" from Arbitron. Emily also holds a Google Analytics Certified certification, though the specific date of achievement is unknown.