Erin Robertson

Erin Robertson has extensive work experience in marketing and product marketing roles. Erin is currently working at Raise as a Senior Product Marketing Manager since May 2023. Prior to their current role, they served as a Product Marketing Manager from June 2022 to May 2023 and as a Marketing Manager from October 2021 to July 2022.

Before joining Raise, Erin worked as a Marketing + User Experience Consultant as a self-employed professional since July 2018.

Erin also gained valuable experience at State Farm®, where they worked as a Next Door Research Analyst from September 2018 to April 2021. In this role, Erin was responsible for conducting qualitative research, user interviews, and focus groups to gather consumer insights. Erin also analyzed the gathered insights to inform business decisions and crafted compelling positioning for new offerings.

Prior to this, Erin worked at Raise as a Marketing Manager from May 2018 to June 2018. In this role, they led efforts in various marketing channels, including social media and influencer strategies. Erin successfully grew the company's social media following by over 10% on Facebook, Instagram, and Twitter. Erin also served as a Social Media Coordinator, Customer Insights Specialist, and Social Presence Lead during their tenure at Raise.

Erin started their professional career at Nordstrom as a Women's Denim Specialist and Fashion Stylist from June 2014 to April 2015. Erin also gained experience at Rent The Runway as a Campus Representative from June 2012 to May 2014.

Erin Robertson also had the opportunity to participate in Nordstrom's Retail Management Internship program in June 2013. During the program, they worked in the jewelry department and gained valuable insights into leading a team to achieve success.

Overall, Erin Robertson has diverse work experience in marketing, user experience consulting, and product marketing, with a focus on research, consumer insights, social media, and brand development.

Erin Robertson pursued their Bachelor of Science degree in Apparel and Textile Marketing Management from the University of Missouri-Columbia, attending from 2011 to 2014. Prior to that, they briefly attended Indiana University Bloomington in 2010 and 2011, although no specific degree or field of study is provided. In addition to their formal education, Erin obtained a certification in "Insights for Innovation" from IDEO in October 2018.