Tuire Wendelin

Tuire Wendelin has a diverse work experience in consumer insight, marketing, and brand management. Tuire started their career at TA-Asumisoikeus Oy as a summer trainee in marketing. Tuire then moved to Beiersdorf, where they held roles such as Key Account Manager Support, Product Manager, and Consumer Activation Manager. Currently, they are working at Raisio, where they have held various positions, including Marketing Manager for different brands, Marketing Director for Benecol Licensing business, and their current role as Head of Consumer Insight & Dialogue.

Tuire Wendelin completed their graduate degree at Turun suomalaisen yhteiskoulun lukio in 2003. Tuire then went on to earn a MSc in Economics and Business Administration with a focus on Marketing from Turku School of Economics in 2007.