Dana Marineau

Dana Marineau is the current Chief Marketing Officer for Rakuten Rewards. Dana has previously worked as the Vice President for Brand, Creative, and Communications for Credit Karma from October 2017 to March 2020. Prior to that, they were the Vice President of Global Creative Team for Electronic Arts (EA) from January 2001 to December 2016.

Dana has a long and successful history in marketing and communications. Dana has led cross-functional teams of 70+ across various companies, with a focus on advertising, brand strategy, corporate and consumer media relations, design, social media, digital marketing, email, and events.

Under their leadership, the Global Creative Team for EA saw a 100%+ increase in team engagement and a reduction in work related stress of more than 60%. Dana is also responsible for revitalizing the Madden brand to appeal to young players without losing the core audience – an effort that boosted revenue by 20%, added 2M new users, and resulted in 15 prestigious awards.

Dana is known for their ability to save millions of dollars while tripling video output by building in-house capabilities for interactive design, mobile video, and mobile creative strategy. As a result of their work in this area, they drove a 50% increase in mobile installs while cutting cost-per-install by 10%.

Dana Marineau attended Duke University, where they studied English and public policy. Dana then attended Brentwood School in Los Angeles, CA.

Some of their coworkers include Ofir Eyal - CEO, Rakuten Viber, Michael Tamblyn - President & Chief Executive Officer, Rakuten Kobo, Inc., and Adrienne Down Coulson - Chief Operating Officer, Rakuten Americas. Dana Marineau reports to Amit Patel, Chief Executive Officer, Rakuten Americas.