Sophia Gilbertsen

Sophia Gilbertsen is a seasoned marketing professional with extensive experience in growth marketing and strategy. Currently serving as Senior Manager of Growth Marketing at Rakuten since May 2021, Sophia focuses on enhancing user experience and employing advanced analytics platforms such as Mopub, Facebook Analytics, and Google Analytics to drive user acquisition and retention. Prior to this role, Sophia held various positions at Sears Holdings Corporation, including Marketing Strategy Manager and Manager of Loyalty Programs, where responsibilities included overseeing digital ad monetization and executing data-driven promotional campaigns. With a background that also encompasses roles at VANDA Inc., Orbus Exhibit & Display Group, and MKTG INC, alongside a Bachelor's degree in Economics from the University of Illinois Urbana-Champaign, Sophia possesses a strong foundation in marketing and analytics.