Takumi Inoue

Takumi Inoue is a seasoned marketing and business planning professional with extensive experience at Rakuten since March 2007. Currently serving as Vice General Manager in the Customer Strategy Department, Takumi leads a team of over 120 employees to devise and implement innovative marketing solutions using the Rakuten Ecosystem, notably enhancing customer lifetime value through initiatives like Rakuten Points and the character "Okaimono Panda." Previous roles include Senior Manager and Manager, where Takumi developed marketing programs that significantly improved customer engagement and drove sales in the fashion category of Rakuten Ichiba. Earlier experience includes positions at Philip Morris International as a Human Resources Coordinator and Sales Representative. Takumi holds a Bachelor's degree in Political Science and Economics from Meiji University.