Michael Abbate

Michael provides the practice and approach needed to deliver successful Customer Experiences for RallyCry's portfolio of founders and their companies. He architects the brand aesthetic, tone, user experience, and service design for a founder’s evolving digital product.

Michael’s 10+ years in brand strategy and product design enables him to merge practical execution with conceptual vision on behalf of the firm’s portfolio. His client rolodex includes Fortune 500™ Brands: Bank of America / Merrill Lynch Corp., Fidelity, Capital One, Baskin Robbins, Nike, Hertz, Eli Lilly, Dunkin' Donuts, and Under Armour. Michael has driven brand and product experiences for emerging start-ups: Lovepop, Mabl, Overtone, and Litterati.

Michael carries his Master’s of Architecture from Wentworth Institute of Technology. The RallyCry Product Branding Sprint methodology is a process he brings to RallyCry Ventures as a differentiated contribution to startups.