Chelsea Africa

Content Lead at Ramp

Chelsea Africa has a diverse work experience spanning over several years. Chelsea started their career as a Contributing Newsreader and News Editor at MFM during their degree in Journalism. Chelsea then worked as a Student Journalist at Eikestadnuus - Media 24 and as a Find Your Style Blogger at Zando. Chelsea also gained experience as a Features Intern and Digital Intern at Media24 (Pty) Ltd.

Moving forward, Chelsea worked as a Social Media Coordinator and later as a Social Media Specialist at Builders: Warehouse, Express, Trade Depot, Superstore. In these roles, they focused on developing social media content, implementing paid media strategies, and collaborating with various teams to integrate social media into wider campaigns.

Afterwards, Chelsea served as a Digital Marketing Manager at Tsogo Sun Gaming, where they were responsible for the corporate social media, display, search, and web strategies. Chelsea managed agencies, oversaw paid media, led a web content team, and handled multimedia content creation and digital project management.

Following that, Chelsea held the position of Social Media Manager and later Digital Marketing Manager at Tsogo Sun. In these roles, they crafted social media strategies, drove engagement and growth, identified trends and insights to enhance performance, and coordinated with the digital marketing department.

Most recently, Chelsea worked as a Digital Marketing Executive at Olarm and currently holds the role of Content Lead at Ramp.

Chelsea Africa completed their education at Stellenbosch University. From 2011 to 2013, they pursued a Bachelor of Arts degree in Humanities. In 2014, they achieved a Bachelor of Philosophy cum laude in Journalism from the same university. Additionally, Chelsea obtained various certifications related to digital marketing and analytics. Chelsea completed online courses in Digital Marketing from Goldsmiths, University of London and Social Media Marketing from the University of Cape Town. Chelsea also achieved certifications from Google Digital Academy (Skillshop), including Google Ads Apps Certification, Google Ads Display Certification, Google Ads Search Certification, and Google Analytics Individual Qualification. Chelsea further enhanced their knowledge and skills by obtaining certifications like "Google Analytics Certification: Become Certified & Earn More" from Udemy.

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Timeline

  • Content Lead

    January, 2023 - present