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Charlie Davis

Director Of Product Development at Rapala VMC Corp

Charlie Davis is a seasoned professional with extensive experience in product development and brand management within the fishing and retail industries. Currently serving as the Director of Product Development at Rapala VMC since January 2023, Charlie previously held the position of Director of Brand at Plano Synergy and served as National Account Manager. Earlier roles include EVP Sales at Ferguson-Keller Associates, Vice President of Merchandising and Sr. Director of Merchandising at Gander Mountain, and Sr. Buyer at Golf Galaxy. Charlie began a career at Best Buy as a Buyer and has also worked as an Account Supervisor at Griffin International Companies. Charlie holds a Bachelor of Science degree in Economics from the University of Minnesota, earned between 1988 and 1993.

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