Zach Burton

Zach Burton is a seasoned professional in digital marketing and e-commerce, currently serving as the Senior Digital Marketing & E-Commerce Manager at Rapala VMC Corporation since May 2022. Previously, Zach held the position of Marketing Projects Director at Lola Digital Media, where leadership of paid brand campaigns across the AllGear portfolio was a key responsibility. Zach's experience includes roles as Senior Content Manager & Media Partnerships, where oversight of custom content and collaboration with writers to align brand goals were essential tasks, and as Director of Sales at GearJunkie, where Zach significantly exceeded sales quotas. Earlier experience includes roles as Marketing & Sales Manager at Krengeltech, Marketing & Regional Manager and Marketing Specialist at Conductive Containers, Inc., successfully managing marketing strategies, sales efforts, and customer relationships. Zach holds a Bachelor of Arts in Business with a focus on Marketing from Bethel University.