Rapala VMC Corp is a Finland-based company engaged in the manufacture and distribution of fishing tackle products. The Company's activities are divided into three business segments: Group Fishing Products, providing fishing tackle products, such as Lures and Baits, Fishing Hooks, Fishing Lines and Fishing Accessories, which are manufactured and sourced by the Company under its brands; Other Group Products, including the Company's manufactured and branded products for winter sports, as well as for a range of non-fishing businesses; and Third Party Products, offering fishing products for hunting, outdoor and winter sports, which are not branded by the Company. Furthermore, It operates worldwide through a number of subsidiaries, such as Normark Sport Finland Oy, FLLC Normark, Dynamite Baits Ltd, Rapala France SAS and NC Holdings Inc.

Consumer Goods

Rapala VMC Corp

Lars Ollberg

Jan-Elof Cavander

Enrico Ravenni

David Neill

Jean-Philippe Nicolle

Arto Nygren

Cyrille Viellard

Stanislas De Castelnau

The Leadership Team at Rapala VMC Corp is responsible for setting the strategic direction and operational priorities of the company. Comprising key executives from various business segments, the team drives initiatives in product development, distribution, and financial management to enhance the company's market position in the fishing tackle and outdoor sports industries. They ensure alignment across global subsidiaries while fostering innovation and operational efficiency.

Leadership Team

Sales & Marketing

Finance & Accounting

Leadership Team

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Other teams at Rapala VMC Corp

Sales & Marketing

Finance & Accounting