Matt Strobel

Matt Strobel serves as the Director of Analytics Enablement at RAPP since February 2024. Previously, Strobel was the Head of Analytics and Revenue Management at Rockwell Automation, where leadership was provided to a marketing analytics center of excellence, focusing on data science integration and executive reporting. Prior roles include co-founding My Bar Box Cocktails, overseeing product development and brand strategy, and serving as a Senior Analytics Engineer at Brillio and Cognetik, where data integration and behavioral insights were prioritized. Strobel also held positions at VML, managing analytics and insights, and at PTC, leading marketing analytics initiatives. Early career experience involved analyzing market research data at Walker Information. Strobel obtained an education from Indiana University Bloomington.