Daniela Molina Ortiz

Daniela Molina Ortiz has extensive experience in the ecommerce and business intelligence sectors, currently serving as Éxito Lead - Categoría Tecnología Lead at Rappi since October 2020. In this role, Daniela focuses on data-driven decision-making, product coverage, and KPIs management. Previous positions at Rappi include Head Of Sales SMBs Ecommerce and Gerente ejecutivo de cuentas, where Daniela directed growth strategies, optimized user experience, and managed key accounts in the PETS sector. Prior to Rappi, Daniela worked at Grupo Éxito as an Analista de desempeño, Tigertex as Jefe de producción, Universidad EAFIT as Asistente de investigación, and Colcafé S.A.S. in a professional internship. Daniela holds a degree from Universidad EAFIT, completed in 2017.