Brooke Betts

Brooke Betts is the current Vice President of Climate Culture at Rare. Brooke has over 10 years of experience in marketing, sales, and product development. Brooke has a proven track record of developing and executing marketing plans that deliver results.

Prior to joining Rare, Brooke was the Vice President of Global Marketing at Owens & Minor. During their time at Owens & Minor, Brooke revamped the company's vision, mission, and value proposition language redesigned the corporate logo, and reworked the brand architecture to incorporate major acquisitions. Brooke also planned a 700-person sales meeting across multiple divisions and brands focused on merging multiple cultures to work better together. In addition, they reworked the outdated trade-show strategy to create thought leadership and improve the effectiveness of spend.

Before Owens & Minor, Brooke was a Consultant at B2 Marketing from August 2015 to December 2016. In this role, they provided marketing consulting services to small businesses. Prior to that, they were the Marketing Manager at RoadRunner Recycling from November 2014 to August 2015. In this role, they developed and executed marketing plans to promote the company's recycling services.