Istiyak Ahmed Chaudhary is a seasoned retail operations professional with extensive experience in managing and optimizing sales across various retail segments. Currently serving as Retail Operations Area Manager at Rasasi Perfumes Industry since December 2021, Istiyak leads strategic planning, retail store operations, and brand management while ensuring high standards of customer service and staff training. Prior to this role, Istiyak held similar positions at Swiss Arabian Perfumes Group and Apparel Group, demonstrating a strong track record of enhancing sales performance and profitability across multiple regions. Istiyak's foundational experience in retail began at Sterling Meta Plast India Pvt. Ltd., and the educational background includes a Post Graduate Diploma in Business Administration with a focus on Retail Management from Welingkar Institute of Management, supplemented by a Bachelor of Commerce degree from Tolani College of Commerce.
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