Mohamed Anwar is an experienced professional in merchandise and product management within the consumer electronics and appliances sector. Currently serving as Head of Merchandise and Product Management at Raya Trade since June 2022, responsibilities include developing vendor relationships and optimizing product mix for profitability. Prior to this role, Mohamed held various positions at B.TECH, including Ecommerce Vendor Management and Head of Large Home Appliances and Air-conditioners categories, where focus was on managing e-commerce KPIs and product selection. Mohamed also worked at Sharaf DG as Merchandise Officer and at RadioShack as Area Manager and Store Manager, honing skills in product strategy, sales, and team training. Academic qualifications include a Bachelor's degree in Business Administration and Management from Helwan University and continuous education at the American University in Cairo and Microsoft.
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Raya Trade
Raya Trade is well-established as a leader in distribution, retail, maintenance and ecommerce of mobiles, consumer electronics (mobile phones and accessories, laptops, cameras, flat panel TVs) and home appliances, operating since 1998 to date. Raya Trade distributes world-renown brands through its network of dealers nationwide and sells and maintains electronics through its retail outlets, ecommerce site and mobile application. Raya After-sales services efficiently serve beyond 25,000 customers per month. Our ecommerce platform Rayashop.com supported by a mobile phone application for IOS & Android, allows our customers to enjoy the online shopping experience.