Sue Hoffman

Sue Hoffman is a seasoned professional with extensive experience in product planning, strategy, and customer experience across multiple industries. Currently serving as Director of Product Planning and Strategy at Raymond James, Sue collaborates with technology and business executives to shape growth strategies and market analysis. Previous roles include Chief Experience Officer at People First Federal Credit Union, where Sue led member experience initiatives, and EVP, Head of Client Experience at U.S. Legal Support, focused on enhancing client interactions. With a strong background in product management at Kodak Alaris and digital transformation at Unum, Sue has consistently driven innovations that improve operational efficiency and customer satisfaction. Sue holds a Master's Degree in Organizational Development and Leadership from Saint Joseph's University and a Bachelor's degree in Business Administration from Albright College.