Laura Koopman

Laura Koopman has extensive experience working in the marketing and advertising industry. Laura started their career as a Client Service Representative at Tribune Direct, where they contributed to major process improvements and won the Teamwork Award. Laura then worked as an Account Executive at EURO RSCG, where they played a key role in the Creative Business Idea process for clients such as Citibank and United HealthCare. Laura then joined Tribal DDB Worldwide as an Account Supervisor and later became an Account Manager, managing accounts for State Farm Insurance and McDonald's. Laura also worked at VSA Partners as an Account Director, implementing digital and client services expertise for clients like IBM and Ryerson. Laura served as an Associate Account Director at New Control, where they collaborated with clients on campaign strategies and trained new employees. Laura then became a Senior Account Director at MCD Partners, increasing revenue and managing multiple business units for Discover Financial Services. Laura's experience also includes roles as a VP and Account Director at Health Perspectives Group, Saatchi & Saatchi Wellness, and Razorfish Health, where they built patient engagement programs and supported various healthcare brands. Throughout their career, Laura has demonstrated strong leadership skills, strategic thinking, and a passion for delivering successful marketing campaigns.

Laura Koopman completed their Bachelor of Science degree in Administration Criminal Justice from Bradley University, where they studied from 1995 to 1999. In addition, they obtained a certification in Advanced Consumer Behavior from LinkedIn in July 2020.