Ledvi Beza

Ledvi Beza is an experienced professional in applied behavioral science and marketing, currently serving as the Director and Lead Scientist at Formerly Known As since January 2017. In this role, Ledvi Beza specializes in understanding consumer choice and implementing behavioral science principles in marketing strategies for clients. Prior experience includes serving as a Social Marketing Research Volunteer at Appleseed NGO, where Ledvi Beza conducted research on farming behaviors affecting childhood malnutrition in Guatemala, and as the Chief Cultural Officer at The Taproot Agency, where content was created for diverse audiences. Additional roles include Market Researcher at The Insight Cooperative, focusing on social marketing research in various fields, and Research Associate at Marketing for Change, where Ledvi Beza engaged in qualitative and quantitative research in public health and environmental issues. Ledvi Beza holds a Master of Arts in Integrated Marketing Communication and a Bachelor of Arts in International Relations and Affairs, both from Florida State University.