Selim Büdeyri is a seasoned marketing and brand strategy expert with extensive experience across top-tier companies in the consumer health and beauty sectors. Currently serving as the VP, Senior Director of Global Category, Innovation and Strategy at Reckitt since January 2020, Selim oversees a $700M portfolio of renowned brands, driving significant market share growth through strategic decision-making. Previous roles include Vice President at Freeman Company, where innovative brand experience initiatives were led, and Senior Global Brand Manager at Procter & Gamble, where successful marketing strategies for leading brands like Pantene and Olay were executed. Additionally, Selim has contributed to academia as an Adjunct Professor at Parsons School of Design and holds a Master of Fine Arts in Transdisciplinary Design and a double major in Management Information Systems and International Trade from Boğaziçi University.
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