Petrus Liczkoski Ruuth serves as the Country Manager for Finland at RCO Security AB since September 2017, leading the Finnish Sales Team and representing the brand. Prior to this role, Petrus held various positions at ASSA ABLOY Group as Area Sales Manager for Eastern Europe, the Middle East, and Asia Pacific from January 2011 to September 2017, and at ASSA AB from August 2008 to January 2011 focusing on the residential sector. Petrus has a background as Managing Director and Partner at XLmedia Sweden AB, and as Establishment Manager at Modern Times Group MTG AB, where skills in sales and negotiation were honed. Early career experience includes a sales role at IDG, achieving the title of "Salesman of the Year" in Finnish retail. Educational background includes studies at Markkinointi-instituutti.