Fletcher Eshbaugh

Creative Director at Rea.deeming Beauty

Fletcher Eshbaugh has been working in the fashion and cosmetics industries since 2000. Fletcher began their career as Lead Designer and Design Director at Farylrobin, where they were responsible for designing and overseeing footwear, graphics, packaging, and environmental aspects of the brand. Fletcher then moved to Nine West Group in 2003, where they were Lead Designer for Nine West retail and Lead Designer for the Esprit brand. In 2008, they founded 1th Studio, focusing on soft goods, branding and identity of startups. In 2016, they became Creative Director for Mundi Westport's Men's division, where they were responsible for design direction of product for Timberland, Nautica, and Steve Madden licensed brands. In 2012, they became Lead Designer and Senior Consultant for The Money Team, Floyd Mayweather's line of t-shirts and accessories. In 2009, they joined Coach as Senior Designer, helping to grow the men's product category from $200m in 2009 to over $750m in sales for 2015. In 2018, they became Creative Director and Head of Visual Merchandising at Beautyblender. Finally, in 2021, they founded BAVGH.

Fletcher Eshbaugh holds a Bachelor's Degree in Industrial and Product Design from the University of Cincinnati.

Links

Timeline

  • Creative Director

    January, 2022 - present

  • Head of Visual Merchandising

    February, 2018