Cassandra Sebastian Pernia

Head of Product, Reach Core Platform at Reach

Cassandra Sebastian Pernia currently serves as the Head of Product for the Reach Core Platform at Reach. Cassandra has previously served as a Senior Product Manager at Macy's from September 2020 to November 2021, where they led the Precise Delivery Date initiative, a $8MM omni-channel initiative designed to improve customer experience and drive $95M in incremental sales. Cassandra also served as an Advisor and US Market Lead at Community Bond from June 2020 to June 2022, and as a Product & Strategy Mentor at Pathrise from May 2020 to January 2021.

Cassandra Sebastian Pernia has a Bachelor of Arts from Rutgers University in a Double Major of Economics & Women and Gender Studies. Cassandra also has certification from Coursera in AI For Everyone, LinkedIn in Becoming an AI-First Product Leader, and Project Management Institute in Create a Go-To-Market Plan.

Their manager is Jay McCarthy, Co-Founder & CTO.

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  • Head of Product, Reach Core Platform

    Current role

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