Martin Little is an experienced media professional currently serving as Audience Transformation Director at Reach plc since May 2021, focusing on customer marketing and digital publishing across a diverse portfolio of over 120 brands. Prior to this role, Martin held the position of Director of Digital Content at JPIMedia, managing digital strategies for notable publications such as The i and The Scotsman. Martin's career includes significant contributions at DC Thomson as Online Editor for the Press and Journal, where Martin launched a new website and received the Innovation of the Year Award in 2014 and 2015. Earlier roles include Head of Business Development at Romanes Media Group and Editorial Manager at Clyde and Forth Media, along with various positions at Forth Independent Newspapers and as a freelance reporter for the Scottish Mail on Sunday. Martin graduated with a BA Hons in Journalism Studies from the University of Stirling.