Christoph Bauernhofer

Reactive Reality is the leading augmented reality (AR) provider in e-commerce. Its PICTOFiT platform powers the most realistic, scalable and fun online shopping experiences for brands and retailers around the world. It transforms a brand or retailer’s product photos into smart AR assets which online shoppers can try on their own avatars. PICTOFiTavatars are photorealistic depictions of the user and enable accurate size recommendations across brands. The experience is frictionless for users, and fun! Avatars can be dressed interactively, including unlimited outfit combinations and virtual background scenes. The company’s customers report a 6x sales uplift of online shoppers who use PICTOFiT.In e-commerce, scalability is essential. PICTOFiT transforms existing product photos into AR assets using Artificial Intelligence (AI). The process is quick and easy to integrate, enabling retailers to capture millions of garments and accessories, shoes and bags in a matter of minutes.Headquartered in Graz, Austria with offices in San Francisco, California and Tokyo, Japan, the team is 50 people strong and growing quickly. The team consists of world-class engineers and scientists with extensive experience in AR, VR and AI. Reactive Reality’s clients include global fashion retailers such as Hugo Boss, and it is an active partner of Microsoft and the London College of Fashion.The company’s board is made up of business and scientific advisors that are assisting in growing the company. These include: John Heugle, the CEO of ams AG, and a director at Google X, the innovation arm of Google; Stefan Thomke, an authority on the management of innovation and the William Barclay Harding Professor of Business Administration at Harvard Business School; and Christian Ramsauer, a former McKinsey consultant turned Head of the Institute of Industrial Engineering and Innovation Research as well as Head of the Institute of Production Science and Management at the Graz University of Technology.