Miche Nickolaisen

Miche Nickolaisen is the current Content Marketing Manager at ReadMe. Prior to this, they worked as a content creator and manager at Zoho Corporation from October 2019 to April 2022. There, they were responsible for creating and editing educational content for Zoho Academy that tied into the company's product suite. Miche also worked with product teams to create content (blog posts, onboarding emails) that supported their goals and current initiatives, while leveraging existing assets whenever possible. In addition, they worked with the enterprise demand generation and sales teams to create and implement a content marketing strategy to increase upsells and cross-sells from existing clients, as well as draw in new clients. Nickolaisen oversaw analytics and reporting for Enterprise marketing initiatives while at Zoho Corporation.

Before their time at Zoho Corporation, Nickolaisen worked as a freelance Content Marketer and Strategist for Clubhouse Software from November 2016 to June 2018. There, they were responsible for creating content that drove website traffic and conversions. Miche also created blog posts, social media posts, and email newsletters. As a freelancer, they also worked with Shopify Plus from August 2015 to June 2016 as a Content Marketer/Blog Writer. In this role, they wrote blog posts about ecommerce trends, tips, and tricks.