Valentina Schena

Valentina Schena has a diverse work experience in various digital marketing roles. Valentina started their career at ADBOT | Digital Marketing Agency in 2019 as a SEM Marketing Analyst, where they planned, implemented, optimized, and monitored digital marketing campaigns for clients in LATAM using platforms such as Google Ads and Facebook Ads. Valentina also measured results and analyzed performance during their time in this role. In 2021, Valentina joined BullMetrix as an Ssr Performance Analyst, where they focused on planning, implementing, optimizing, and monitoring digital marketing campaigns for clients in Argentina, primarily in the ecommerce, retail, and beauty industries. Valentina used platforms such as Google Ads, Facebook Ads, and DV360 for paid channels. Valentina then moved on to work at DiDi, starting as a Sr Google Performance Marketing Analyst in 2021. In this role, they were responsible for developing and implementing Google paid strategies, designing creative strategies for Google campaigns in LATAM, and conducting incrementality tests and measurements. Valentina also planned continuous A/B tests for efficiency and incremental results. Valentina later took on the role of Performance Marketing Manager at DiDi, where they focused on paid strategy for LATAM countries, driver and passenger acquisition and retention, growth strategy planning, efficiency and incrementality improvement, and exploring new channels. Valentina'smost recent position is at Ready Set, where they currently work as a Creative Insights Manager starting in 2023.

Valentina Schena completed a Programa Ejecutivo in Dirección Estratégica de Marketing at Universidad Torcuato Di Tella in 2022. In 2020, they obtained a degree as an E-Commerce Manager from Coderhouse, specializing in Digital Marketing. From 2015 to 2019, they pursued a Licienciatura en Comunicación Audiovisual at Universidad de Palermo. Additionally, they hold certifications in Campañas Red Display Google Ads, Campañas de Búsqueda de Google Ads, Certificación Google Shopping, Certificación en Vídeo de Google Ads, and Google Analytics, all from Google.