Daniela Valdivieso

Daniela Valdivieso is an experienced professional in qualitative market research and brand strategy, currently serving as a Senior Research Manager at Illuminas since October 2020. Daniela's career includes roles as Research Manager and Senior Research Associate at Illuminas, Brand Strategy Manager at Brand Institute, and Insights Consultant in freelance marketing and creative services. Prior experience also includes an Account Executive position at Kantar Millward Brown and research roles at Universidad San Francisco de Quito. Daniela holds a Master in Marketing Management and Sales from EAE Business School and a Bachelor of Arts in Psychology from Universidad San Francisco de Quito.