Greta Glenn

Greta Glenn Backel is an experienced Research Director at Reason Research, where since September 2017, extensive expertise has been applied in conducting custom quantitative and qualitative market research for clients in the pharmaceutical, biotech, and medical device sectors. Key responsibilities include managing all aspects of the research process, from study design to the presentation of findings, with a specialization in oncology, endocrinology, nephrology, and rare diseases. Prior roles at Aramark involved significant contributions in various capacities, including Performance Manager for the Higher Ed Channel Growth and Senior Analyst in Client Insights, focusing on strategic client relationships and business growth. Earlier experience as a Business Analyst at The GBS Group included improving customer relations through financial tracking and reporting. Greta holds a Master of Science in Marketing with a focus on Market Research from the Fox School of Business at Temple University and a Bachelor of Science in Finance from the University of Delaware.