Carolina Ramírez

Carolina Ramírez has a diverse and extensive work experience in the field of digital marketing and advertising. Carolina started their career in 2009 as an Account Manager at i-Network, where they implemented digital campaigns for media agencies and optimized and reported on the performance of various clients. Carolina later became a Team Lead Account Manager, responsible for the implementation and execution of digital campaigns on popular websites such as Disney, MTV, and ESPN.

In 2010, Carolina joined Starcom as a Digital Media Planner, where they were responsible for online media planning for well-known brands such as Mondelez and Kellogg's. Carolina also supported digital planning for Kellogg's Latin America, exceeding planned results and creating investment guidelines for the region. Additionally, they served as a Digital Trafficker, implementing digital media campaigns for major brands.

Carolina then moved on to work at US Media Consulting as a Digital Account Manager, focusing on reaching the Latino audience through digital media. Carolina created strategies, negotiated media, and ensured successful campaign delivery for clients.

From 2014 to 2016, Carolina worked as a Digital Marketing Expert at the Ministerio de Tecnologías de la Información y las Comunicaciones, where they provided guidance on digital platforms and mentored the creation of web pages and digital ecosystems. Carolina also facilitated startup validation during ideation and prototyping phases.

Carolina joined PAPEL DIGITAL in 2014 as the Chief Operating Officer, overseeing copywriting, design, and operations teams. Carolina executed digital campaigns on various platforms and directed the creative team. Carolina also supervised website and landing page production.

In 2017, Carolina took on the role of Account Director at PAPEL DIGITAL, where their responsibilities included supervising digital content strategies, media planning, budget execution, negotiation with digital media vendors and influencers, customer service for agency clients, and administrative process supervision.

Most recently, Carolina joined RebelMouse in 2022 as an Account Manager, where their role involves managing accounts for the company.

Overall, Carolina Ramírez has demonstrated expertise in account management, digital media planning, campaign implementation, optimization, and creative direction throughout their career.

Carolina Ramírez has a diverse education history spanning over several years. Carolina began their education in 2003 at Universidad de Santander, where they obtained a diploma in Advertising and Strategic Marketing. In 2005, Carolina enrolled at Fundación Universidad de Bogotá 'Jorge Tadeo Lozano' and pursued a Marketing Professional Degree, which they completed in 2009. During this time, they also interned as an Assistant Manager at Universidad Jorge Tadeo Lozano in 2008, gaining practical experience in the field of business.

In 2011, Carolina pursued further professional development by obtaining a Google AdWords Fundamentals certification from Goobec. This certification demonstrates their proficiency in AdWords.

In addition to their academic achievements, Carolina has also obtained notable certifications. In July 2022, they obtained an EF SET English Certificate with a score of 94/100 (C1 Advanced), demonstrating their advanced English language skills. Furthermore, in August 2022, they received a Google Analytics Certification from Google, highlighting their expertise in analyzing website data and implementing effective strategies.

Overall, Carolina Ramírez's education history showcases their dedication to continuous learning and professional growth in marketing, business, and digital advertising.