Ricardo Ribeiro da Silva

Ricardo Ribeiro da Silva has a long history of work experience in the marketing field. Ricardo began their career in 2000 at Unilever, where they held various roles such as Global Corporate Audit Marketing Manager, Category Leader & Senior Brand Manager, Media Communication Channel Manager, and Brand Manager. In 2017, they took a STEM sabbatical period where they studied the digital economy and completed the Executive Data Science Specialization from John Hopkins University. In 2018, they became a Senior Independent Consultant at Independent Marketing Services. In 2019, they were a Guest MBA Professor of Digital Marketing at ITAE Business School. Currently, they are the Head of Marketing at Reckon.ai, where they are responsible for recruiting, building and leading the teams, defining strategy and KPIs, building a brand, and being hands-on with the challenges of a rapid growth AI-powered retail startup.

Ricardo Ribeiro da Silva has a diverse educational background. Ricardo began their studies in 1995, earning a Master's degree in Business Administration with a specialization in Marketing, Strategy, and Logistics from Universidade Nova de Lisboa in 2000. In 2010, they obtained a Master of Business Administration (M.B.A.) from IE Business School. In 2017, they completed a Specialization from John Hopkins University in Executive Data Science. In 2018, they obtained a Specialization from Copenhagen Business School in Fintech, followed by a Specialization in Digital Advertising Strategy from the University of Colorado Boulder in 2019. In 2020, they completed a Specialization from the University of Virginia Darden School of Business in Digital Product Management. In addition, they have obtained various certifications from institutions such as the University of Virginia Darden School of Business, University of Colorado Boulder, Amazon, The Trade Desk, Coursera, and LinkedIn.