Mona Tawakali

Chief Strategy Officer (CSO) at Recruitics

Mona Tawakali has a diverse work experience spanning various industries. Mona is currently employed at Recruitics as the Chief Strategy Officer (CSO), a role they took on in January 2022. Prior to this, Mona was the Executive Vice President of Marketing Strategy & Programmatic at Recruitics from July 2019 to February 2022.

Before joining Recruitics, Mona worked at The Bar Method as a Barre Fitness Instructor starting in October 2012.

From 2008 to 2019, Mona held multiple roles at KRT MARKETING. Their most recent position at the company was Partner from April 2018 to July 2019. Before that, they served as the Vice President of Digital Strategy from October 2015 to March 2018, Director of Client Strategy from December 2009 to October 2015, and Account Executive from October 2008 to December 2009.

Mona's earlier work experience includes a brief tenure as an Account Manager at The Creative Group in 2008 and an Account Executive position at CBS from 2004 to 2008.

In their early career, Mona worked as a Certified Makeup Artist at MAC Cosmetics. Mona achieved notable success in this role, attaining #1 sales status in the entire Nordstrom cosmetics department and earning four levels of skill and selling certification within six months, which typically takes an average of two years. Mona also presented seminars and lectures on sales initiatives and the promotion of new products and developed strategies for selling and promoting new product roll-outs. Mona's time at MAC Cosmetics lasted from 2002 to 2005.

Mona Tawakali holds a Master's Certificate Degree in Internet Marketing from the University of San Francisco, which they obtained from 2010 to 2011. Prior to that, they completed their Bachelor's Degree in Broadcast and Electronic Communication Arts, with a focus on Broadcast Journalism, from San Francisco State University from 2001 to 2005. In addition to their formal education, Mona also obtained certifications as a Green Belt Certified from KRT MARKETING in October 2016, and as a Google Analytics Certified professional from Google in September 2016.

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Timeline

  • R

    Chief Strategy Officer (CSO)

    January, 2022 - present

  • Executive Vice President, Marketing Strategy & Programmatic

    July, 2019

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