Casey Hochberg

Casey Hochberg has gained extensive experience in the field of brand strategy and verbal identity. Casey started their career as a Verbal Identity Intern at Interbrand in 2013. Casey then worked as a Branded Content Strategist at VICE Media, where they developed content campaign concepts for brands such as BudLight and Smirnoff. Casey later joined BrandFire Agency as a Brand Strategist and Account Supervisor, where they developed brand positioning and managed client relationships for brands like Roadway Moving and Allergan's Lo Loestrin Birth Control. Casey then transitioned to the role of Verbal Brand Strategist and Account Director at Story Worldwide, collaborating with the Chief Strategy Officer to create authentic brand narratives for clients such as Weleda and Lexus. After that, they joined CBX as a Senior Strategist and later as the Director of Verbal Strategy, where they led naming, messaging, voice, and campaign development for clients including Merck and Ostuka Wellness. Currently, Casey holds the position of Strategy Director at Red Antler, where they oversee strategic initiatives for brands like Matic, Safara, and Novig.

Casey Hochberg's education history includes studying at Washington University in St. Louis - Olin Business School, where they pursued a Bachelor of Science in Business Administration with a focus on Marketing. They also completed a minor in Communication Design at Washington University in St. Louis - Sam Fox School of Design & Visual Arts.