Mikkel Krenchel

As leader of ReD’s technology, communications, and media practice in North America, Mikkel has advised lead executive teams at the world’s largest social media companies, telecom providers and electronics manufacturers. He also has a variety of clients across the finance, energy, and industrials sectors on product development, sales/marketing, M&A and organizational change.

As head of ReD’s emerging practice in integrated social science and data science, brings expertise in applying both qualitative and quantitative research methods to uncover patterns in our social fabric and drive adoption of new ideas, technologies, and offerings. In particular, Mikkel has spearheaded many business-to-business projects, building the practice of using the human sciences to understand what actually goes on when companies and other groups of individuals make decisions. His work has been published in Wired, Foreign Affairs, and VentureBeat. Mikkel has a degree in Sociology and International Studies from Yale University and is a former national team rower.