Alicia Engleder

Alicia Engleder is an accomplished marketing professional with extensive experience in leadership and field marketing, currently serving as Marketing Director and Head of Field Marketing & Consumer Collecting at Red Bull since January 2012. With a focus on developing tailored marketing strategies across Australia and leading a large, diverse team, Alicia has played a crucial role in implementing global marketing initiatives. Previously, Alicia acted as Global Head of Field Marketing, managing programs that drive significant volume in twenty countries. Additionally, as an International Brand Manager, Alicia contributed to training and go-to-market strategies for new product launches. Earlier roles, including Trade Engagement Executive at Philip Morris International and Field Marketing Manager at Red Bull, further established expertise in event management and team development. Alicia holds a Bachelor of Commerce from the University of Tasmania and a Diploma of Event Management from Event Management Training Australia.