Ankit C. is the Head of Brand Marketing at Red Bull, leading business and brand strategy to enhance product penetration in Japan since May 2022. Ankit oversees a team of eight, focusing on Occasion Marketing, Portfolio Strategy, New Product Launches, Consumer Activation, and Consumer Insights. Prior to Red Bull, Ankit spent over six years at The Coca-Cola Company, serving as Senior Brand Manager for Costa Coffee Japan and leading marketing efforts for notable projects, including the “Georgia” coffee brand and the first alcohol brand, “Lemon-Do.” Ankit also held positions at Ogilvy & Mather as a Senior Account Executive and ADK as an Account Executive, along with early experience as a Sales Specialist at Apple and a Strategic Planning intern at Wieden + Kennedy Tokyo. Ankit holds a Bachelor of Arts in Economics and Psychology from The University of British Columbia and an International Baccalaureate from Osaka International School.
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