Cordell Baanhofman

Cordell BaanHofman is a seasoned professional with extensive experience in technology, product development, and strategic partnerships, particularly in the security operations and advertising technology sectors. Currently serving as GM of Microsoft Strategy at Red Canary since 2019, BaanHofman has driven significant revenue growth and launched key product integrations. Formerly, as Co-Founder and Chief Product Officer at Mendr, BaanHofman facilitated connections between users and photo editing professionals, while previous roles include leadership positions in business development, strategy, and product innovation at well-known companies such as zvelo, Altitude Digital, and The Trade Desk. BaanHofman also contributes to academia as an Adjunct Faculty Instructor in the Executive MBA Program at the University of Denver. BaanHofman holds an MBA from the University of Denver and a Bachelor's degree in Business and Computer Information Systems from Colorado Christian University.