Kate Kopperman

Kate Kopperman has a diverse work experience in strategy and brand planning roles. Kate started their career at Young & Rubicam as an Account Executive, where they worked on brands like Virgin Atlantic and Conrad. Kate played a key role in the transformation of Virgin Atlantic's executions, leading to increased brand awareness. Kate also worked on the launch of First Lady Michelle Obama's drink water initiative, resulting in a sales lift and incremental water sales.

Kate then joined George Patterson Y&R as a Strategic Planner, where they developed a proprietary research tool to integrate people-centricity into the agency's work. Kate was responsible for concept development, insight discovery, and script writing. Kate also progressed brand positioning for clients like Barilla, Laughing Cow, and Emirates.

After Y&R, Kate moved on to Red Fuse Communications, where they held various positions including Regional Strategist, Associate Strategy Director (Asia), and Strategy Director (Africa-Eurasia Division). In these roles, they led brand strategy, communications planning, and transformation strategies for optimized strategic processes. Kate also developed close relationships with clients and collaborated cross-departmentally to drive storytelling and build brand purpose.

Throughout their career, Kate has gained experience working with a wide range of brands across industries, such as LG, Xerox, Land Rover, Range Rover, and Dannon. Kate has demonstrated strong strategic thinking, critical analysis, and the ability to drive growth and transformation for clients.

Kate Kopperman holds a Bachelor of Science (BSC) degree from the University of Tennessee, Knoxville. Kate'sfield of study included Advertising, Japanese, and Business. In addition to their degree, they have obtained various certifications. Kate is a Forrester CX Certified professional, having completed the certification program offered by Forrester in April 2021. Kate also obtained an Introduction to Human-Centered Design certification from IDEO in November 2020. Furthermore, Kate successfully completed the Squared Online program in Digital Marketing with distinction, provided by Squared Online, in May 2017.