Shonisani Masidwali

Shonisani Masidwali has a diverse range of work experience in various roles within the marketing and communications field. Shonisani is currently working as a Communications Planner at Red Fuse Communications, where they are responsible for delivering high-quality creative and effective media strategies for clients. Prior to this, they worked as a Digital Media Strategist/Planner at Mindshare South Africa, where they demonstrated expertise in researching and presenting key findings and measurable metrics for integrated campaigns.

Their previous experience includes working as a Digital Marketing Specialist at Digicall Group, where they focused on digital marketing initiatives. Shonisani also served as a Digital and Social Media Manager at Avroy Shlain Cosmetics, overseeing online communications and providing analysis of digital marketing performance.

Earlier in their career, Shonisani worked as a Social Media Manager at IPG Mediabrands, managing social media campaigns and strategizing expenditures. Shonisani also worked as a Social Media Specialist at Leads Machine SA, where they developed and implemented social media strategies. Additionally, they worked as a Digital Marketing Coordinator at Media24 (Pty) Ltd, where they handled marketing materials and relationships with stakeholders.

Shonisani began their career as an Advertising Account Executive Graduate at Puo Educational Products and also served as a Communication Theory tutor at the University of Johannesburg. Overall, their work experience demonstrates their expertise in communications planning, digital marketing, social media management, and marketing coordination.

Shonisani Masidwali's education history begins with a Bachelor of Arts (BA) degree in Marketing Communication from the University of Johannesburg, which was obtained from 2009 to 2011. In 2012, Masidwali pursued an Honors degree in Strategic Communications, specializing in Marketing/Marketing Management, General, also from the University of Johannesburg. Moving forward, Masidwali completed a Short Digital Marketing Course at the Red & Yellow School in 2014. Finally, from 2016 to 2018, Masidwali pursued a Masters in Strategic Communication from the University of Johannesburg, focusing on the use of Facebook to build an online brand community.