VC

Viviane de Castro

Production Director at Red Fuse Communications

Viviane de Castro's work experience includes positions at various advertising and communication agencies. Viviane is currently a Production Director at Red Fuse Communications, a role they have held since August 2021. Prior to that, they worked as a Regional Producer LATAM - Colgate Palmolive at the same company from January 2019.

Before joining Red Fuse Communications, Viviane held the position of TV Producer at Leo Burnett Tailor Made from May 2017 to December 2018. In this role, they were responsible for the negotiation and production of TV and radio advertisements for BRADESCO.

From September 2016 to May 2017, Viviane worked as a Production Director at Cheil Brasil, where they were responsible for the negotiation and production for Samsung. Viviane achieved excellent results in fulfilling the Samsung Compliance System.

Prior to that, they served as the Director of Broadcast Production at LOV – Dentsu Aegis Network from April 2015 to May 2016. Viviane'sresponsibilities included quotations for digital advertising spots, contacting production houses, and negotiating with clients.

Viviane also has experience as a Senior TV Producer at WMcCann from July 2014 to April 2015, an Executive Producer at 5.6 from January 2013 to February 2014, and a Production Director at APP/WPP Group from January 2007 to October 2012.

Earlier in their career, Viviane worked as an Audiovisual Production Coordinator at Portugal Telecom from January 2006 to January 2007, a TV Producer at Havas Worldwide from October 2004 to December 2005, and a Production Director at Leo Burnett Group from March 2002 to October 2004.

Throughout their career, Viviane has gained extensive experience in production, negotiation, and managing the relationship between clients and production houses. Viviane has consistently delivered high-quality results and demonstrated excellent skills in optimizing resources and complying with industry standards.

Viviane de Castro's education history begins in 1989 when they enrolled at Fundação Cásper Libero. Viviane pursued a degree in Propaganda e Marketing and completed their studies in 1993. In 1999, Viviane furthered their education by attending the University of Waikato for a period of two years, from 1999 to 2001. Although the details of their degree are not specified, they focused on Cinema Management during their time at the university. In 2016, Viviane attended a workshop at Lena Whitaker, where they studied Vocal Communication. This brief educational background suggests that Viviane has a strong foundation in marketing and communication, as well as knowledge in cinema management.

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