Kevin Mayer

Kevin Mayer was named Executive Vice President and Chief Marketing Officer (CMO) by Red Robin in May, 2023.

As CMO, Kevin is responsible for overseeing Brand Management, Marketing, Product Innovation, Database and Digital Marketing, and Social and Earned Media.

Prior to joining Red Robin, Kevin earned notoriety for leading successful brand revivals in the automotive and hospitality industries. As EVP, Chief Growth and Brand Officer at BJ’s Restaurants, he played a crucial role in transforming the brand and its marketing capabilities, driving it from a regional casual dining player to a nationally recognized lifestyle brand resulting in an all-time share price in 2018.

Kevin has held senior roles at global consumer brands such as VP Marketing for Volkswagen, Director of Advertising & Promotion for Chevrolet Global and Director of Advertising for Subaru of America. Kevin's teams have won numerous Cannes Lions, Effies and Kevin himself was named 2013 Adweek's "Brand Genius". Kevin developed his skills early in his career with roles in numerous advertising agencies.

Kevin earned a B.A. from Purdue University and an M.B.A. in Marketing Science from UCLA's Anderson School of Management.