Lena Berry

Lena Berry has extensive work experience in various roles and companies. Lena is currently the Director of Equine Business at Redmond, where they focus on customer experience, analytics, and strategy for RMI Brands. Prior to that, they founded and led Pearscape from 2018 to 2021. Lena also worked at Veterinary Service Inc, where they specialized in pricing program strategy and development from 2019 to 2020. At All Points Marketing, Inc, they served as an Account Manager from 2017 to 2018. Throughout their career, Lena has held multiple positions at Veterinary Service Inc, including Director of Purchasing and Marketing, Buyer, and Customer Service. In these roles, they established strategic partnerships, managed inventory, led teams, developed reporting dashboards, designed B2B ordering sites, organized digital catalogs, developed trade show programs, built market strategies, and collaborated with IT on ERP system integration.

Lena Berry has a Bachelor of Science (B.S.) degree in Veterinary Science from the University of Arizona, which they obtained from 2004 to 2005. Prior to that, they attended Portland State University from 2002 to 2004, where they studied Business Administration and Management, General. Lena also attended Walla Walla University from 1999 to 2002, pursuing a degree in Biology/Biological Sciences, General. In addition, Lena spent a year studying Spanish Language and Literature at Escuela Superior de Español de Sagunto from 2000 to 2001.