Addie Nichols-Petsu

Addie Nichols-Petsu has a strong background in business intelligence and analytics. Addie started their career as an Account Executive at ACNielsen in 2000. Addie then joined Pernod Ricard USA as a Sr Customer Analytics Manager in 2004.

In 2009, they transitioned to Deutsch Family Wine & Spirits and worked their way up through various roles including Category Development Manager, Senior Category Development Manager, and Director of Business Intelligence. Addie left the company in 2018.

Addie joined McBride Sisters Wine Company in 2021 as the Director of Business Intelligence, where they stayed until 2023. Afterwards, they became the Vice President of Operations at Redwood Brands LLC. Additionally, they served as the Director of Business Development and Insight Analytics at House of Petnic starting in 2019.

Overall, Addie has extensive experience in business intelligence and analytics, specifically in the wine and spirits industry. Addie has held leadership positions and has been responsible for strategic planning, category development, and customer analytics.

Addie Nichols-Petsu earned a Bachelor of Science (BS) degree in Agribusiness/Agricultural Business from California Polytechnic State University-San Luis Obispo. In addition, they hold a certification as a CPCM Certified Professional Category Manager from the Category Management Association. The exact month and year of obtaining the certification are not provided.