Guillermo Ortega

Guillermo Ortega serves as the President of Mexico Operations for Improving since June 2020 and is a Member of the Board of Advisors at Redwood Ventures, contributing their extensive technology expertise to evaluate early-stage startup investments. With a rich background in the IT sector, Guillermo is a Board Member of the Jalisco Institute of Information Technologies, advocating for small and medium-sized enterprises. As a co-founder and former COO of iTexico, Guillermo played a key role in operational leadership and strategic growth. Guillermo's entrepreneurial journey includes founding DWSoftware, where Guillermo initially led strategy and business development before transitioning to an advisory role. Guillermo's other notable positions include President of the Industry Liaisons Board at Zapopan Institute of Technology, co-founder of various companies, and foundational roles in telecommunications. Guillermo holds a BS in Electronics Engineering from ITESO Universidad Jesuita de Guadalajara and furthered education at IPADE Business School.